As technology and browsers advance, websites are growing closer and closer to regular desktop applications. The days of a website acting as a simple electronic brochure are over. Every business should have goals for their website. For a website to help a business become more successful it needs to function in a way that helps a business achieve their goals online. More specifically a primary and backup goal.
Most often the primary goal is to get more customers purchasing from an online shop or capturing leads from contact forms. A businesses backup goal supplements the primary goal by drawing in more traffic and building credibility. Examples of backup goals could be a blog or an email newsletter. With it's powerful tools, the Velora CMS helps businesses accomplish these goals online.