A Strange Inability to Decide

Straight and simple: a client's indecision can be a pain, especially when it keeps you from actually implementing a solution that would fit their needs, preferences and - yes - budget.

It is not necessarily the best thing to assume that decision making is purely an intellectual process. Decisions are important milestones for you and your client, but even when you have all the data you need, you will often find it is harder for your client to make up their mind, than you thought. When a client cannot decide on a design, there will frequently be a fine line between them suggesting that something can be slightly improved and suddenly realizing that everything needs to be changed (re-designed).

So how do you deal with that?

Over and over it's burned into our heads that we need to create unique and remarkable content. How important is it really, and will it always be as essential as it is now? Businesses with big budgets can spend tons of money on SEO, SEM and PPC marketing campaigns, but that is not a substitute for great content. In the long run, the business that spends huge amounts on visitors, but has no quality content will lose to the business with great content. The business with great content can get interested and more importantly motivated visitors without spending money. When visitors see quality content they will tell their friends and networks about it through social media. Paying for eyes is temporary. Content is permanent.

Achieving beauty (aesthetic, artistic and conceptual) is a classic dream for us, creative designers and entrepreneurs. It's a dream about finding the balance between form and function, style and purpose, artistic expression and communication efficiency.

In design it is sometimes hard to find that balance. Design is essentially a social tool used to introduce a new idea, product or organization to audiences worldwide. Creative people express themselves through design because they want to be part of the process behind creating new products and services. Therefore, the general purpose of design is to integrate an idea or concept in a socially accepted and appealing form of expression (to attach a visual image to the idea).

If you do that correctly, your work is perfect.

Design is like the markup language of a brand image. It sets the mood and tone of your message, it gives your brand a personal and unique style before the magic of growing big happens and it clearly defines the way in which your audience will perceive you - everywhere, anywhere. This is the power of design, and this is why perfection in design can only be achieved when you truly understand who and what you are designing for.