Design can change the world. As a matter of fact, we absorb and adapt to changes every day, using products and services that didn't exist months ago, exploring new possibilities of interaction and re-designing the world we live in, our life style and our tools. 

In this article we will talk about change driven by design. In each section and give an example of a solution or product that significantly changed our perception, behavior or interpretation of the world, to support the idea that change through design is not only possible, but a fundamental aspect of a discipline that drives innovation in every industry we have known so far.

What distinguishes good design from great design is experience. UX designers are always on a quest to create interfaces that users can relate to, through graphics, content and patterns of interaction. What's interesting though is that exceptional ideas in design may come from different backgrounds, such as psychology and social science. This article focuses on recent UX design trends inspired by or based on various findings in the field of psychology.

A couple weeks ago we had our first Velora team meetup and spent the weekend exploring Bucharest, the capital city of Romania. It was a blast. Though we are a multimedia design studio based in Philadelphia, our team is spread across the world. We collaborate remotely everyday with each other using tools like our project management system, Dropbox, and Skype. Read on for pictures and more about what happened.

The most successful and loved brands have a story to tell. Some of the best memories we have are carefully crafted into the best stories of our lives. There is, undoubtedly, a very strong attachment to stories we recognize in ourselves. And there will always be a charismatic person, a storyteller who uses his skills and social intelligence to energize, inspire and influence thousands of people, for the better.

In this article we will talk about how you, the designer, can create stories that people love, remember and share.

Achieving beauty (aesthetic, artistic and conceptual) is a classic dream for us, creative designers and entrepreneurs. It's a dream about finding the balance between form and function, style and purpose, artistic expression and communication efficiency.

In design it is sometimes hard to find that balance. Design is essentially a social tool used to introduce a new idea, product or organization to audiences worldwide. Creative people express themselves through design because they want to be part of the process behind creating new products and services. Therefore, the general purpose of design is to integrate an idea or concept in a socially accepted and appealing form of expression (to attach a visual image to the idea).

If you do that correctly, your work is perfect.

Design is like the markup language of a brand image. It sets the mood and tone of your message, it gives your brand a personal and unique style before the magic of growing big happens and it clearly defines the way in which your audience will perceive you - everywhere, anywhere. This is the power of design, and this is why perfection in design can only be achieved when you truly understand who and what you are designing for.