Design has evolved to be an important part of how brands are built and perceived in modern markets. In this article we are going to address an interesting question: can design serve brands better than marketing? The answers may not be easy to digest, and getting to these answers is just the tip of the iceberg. Our purpose is not to denigrate the role of any business or marketing practice, but to point out to how design can be equally important to a brand. Here's why...

Design can change the world. As a matter of fact, we absorb and adapt to changes every day, using products and services that didn't exist months ago, exploring new possibilities of interaction and re-designing the world we live in, our life style and our tools. 

In this article we will talk about change driven by design. In each section and give an example of a solution or product that significantly changed our perception, behavior or interpretation of the world, to support the idea that change through design is not only possible, but a fundamental aspect of a discipline that drives innovation in every industry we have known so far.

Over and over it's burned into our heads that we need to create unique and remarkable content. How important is it really, and will it always be as essential as it is now? Businesses with big budgets can spend tons of money on SEO, SEM and PPC marketing campaigns, but that is not a substitute for great content. In the long run, the business that spends huge amounts on visitors, but has no quality content will lose to the business with great content. The business with great content can get interested and more importantly motivated visitors without spending money. When visitors see quality content they will tell their friends and networks about it through social media. Paying for eyes is temporary. Content is permanent.