Design has evolved to be an important part of how brands are built and perceived in modern markets. In this article we are going to address an interesting question: can design serve brands better than marketing? The answers may not be easy to digest, and getting to these answers is just the tip of the iceberg. Our purpose is not to denigrate the role of any business or marketing practice, but to point out to how design can be equally important to a brand. Here's why...

Our understanding of people is relative to the context we find ourselves in and often limited to it. It's a basic cognitive bias. In web design, the context is usually the interface and our understanding of the people interacting with it is described by usability metrics. Nonetheless, a UX designer's understanding of people needs to go beyond the context of user analytics and usability metrics.

In this article we are going to talk about 3 essential non-design principles that designers need to be aware of when creating interfaces that are meant to be compelling and accessible at the same time.

Design can change the world. As a matter of fact, we absorb and adapt to changes every day, using products and services that didn't exist months ago, exploring new possibilities of interaction and re-designing the world we live in, our life style and our tools. 

In this article we will talk about change driven by design. In each section and give an example of a solution or product that significantly changed our perception, behavior or interpretation of the world, to support the idea that change through design is not only possible, but a fundamental aspect of a discipline that drives innovation in every industry we have known so far.

What distinguishes good design from great design is experience. UX designers are always on a quest to create interfaces that users can relate to, through graphics, content and patterns of interaction. What's interesting though is that exceptional ideas in design may come from different backgrounds, such as psychology and social science. This article focuses on recent UX design trends inspired by or based on various findings in the field of psychology.

Have you noticed that more and more websites are using game mechanics to create more enjoyable experiences? Principles of game design can serve UX designers today more than ever, because - 1 - brands realize the importance of interacting with users and keep them engaged and - 2- current web technologies allow developers build interfaces that support rich interaction scenarios in real time. Game mechanics will rock the web. In this article we share the best examples of how currently popular websites use game mechanics to attract new users and add them to their fan base.