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Clear Goals

a new web app built by Velora Studios

Turn your Goals Into Reality. Launching Soon!

Style in Interaction and UX Design

- Saturday, September 11, 2010 |

We live in the age of individuality, in the sense that, whether it's business, personal stuff or anything else in between, we seek and prefer systems that allow us make our own choices; we prefer those over standardized solutions. From customization to user oriented services and products, the center of gravity shifted from the general mass of people to you.

We even witnessed this transition. It was a brief but fundamental turn. It's not about what everybody does anymore, it's all about what you want.

We have seen this with clients, consumers, as well as with everybody in our team: it's a very particular type of positioning. You are important and everybody else is important too. This type of positioning is embedded in the style of interaction, a topic we think needs more attention, because it is connected to UX Design principles.

Photo by: NathanaelB
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How to Deal with a Client's Indecision

- Tuesday, August 31, 2010 |

A Strange Inability to Decide

Straight and simple: a client's indecision can be a pain, especially when it keeps you from actually implementing a solution that would fit their needs, preferences and - yes - budget.

It is not necessarily the best thing to assume that decision making is purely an intellectual process. Decisions are important milestones for you and your client, but even when you have all the data you need, you will often find it is harder for your client to make up their mind, than you thought. When a client cannot decide on a design, there will frequently be a fine line between them suggesting that something can be slightly improved and suddenly realizing that everything needs to be changed (re-designed).

So how do you deal with that?

Photo by: Soundman
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Why Content Will Always Be King and How you Can Get Started Building your Own

Bryan McAnulty - Friday, August 13, 2010 |

The Pursuit of Perfection in Design and 5 TED Videos to Help you on your Quest

- Tuesday, August 10, 2010 |

Achieving beauty (aesthetic, artistic and conceptual) is a classic dream for us, creative designers and entrepreneurs. It's a dream about finding the balance between form and function, style and purpose, artistic expression and communication efficiency.

In design it is sometimes hard to find that balance. Design is essentially a social tool used to introduce a new idea, product or organization to audiences worldwide. Creative people express themselves through design because they want to be part of the process behind creating new products and services. Therefore, the general purpose of design is to integrate an idea or concept in a socially accepted and appealing form of expression (to attach a visual image to the idea).

If you do that correctly, your work is perfect.

Design is like the markup language of a brand image. It sets the mood and tone of your message, it gives your brand a personal and unique style before the magic of growing big happens and it clearly defines the way in which your audience will perceive you - everywhere, anywhere. This is the power of design, and this is why perfection in design can only be achieved when you truly understand who and what you are designing for.

Photo by: Simon Pow
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Don't Limit Yourself - 3 Awesome Tips for Creatives & Entrepreneurs

- Friday, July 30, 2010 |

At Velora Studios we like to break down walls, erase boundaries and forget about limitations. We believe you can do anything if you put your mind to it. All too often you might find yourself stopping at a random point in a project and using some simple, stubborn and frustrated words such as: "It won't work"; "That's all I could do"; "It's over my head". Before you use these words again, remember: brilliant ideas, as well as limitations, most often come from within. One of the most important questions you should ask yourself next time you are having doubts is, "Why wouldn't this work?". By challenging yourself you can truly push yourself over the edge and discover that flying is way better than always walking on flat ground.

Photo by: divemasterking2000
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