Introducing:

Clear Goals

a new web app built by Velora Studios

Turn your Goals Into Reality. Launching Soon! http://cleargoalsapp.com

5 Creative Uses of Character Design

- Tuesday, October 25, 2011 |

Character design is like the honeycomb of brand strategy, used for decades to raise brand awareness and entice customers of all ages. Character illustrations are making their appearance in web design more often recently, but one needs to understand when and how characters should be used in association with a brand name, product, website or even with themselves. This article highlights the best and most creative uses of character design, with the sole purpose to help you, designer or business owner, understand its magical powers.

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Theatrical Elements in Web Design

- Monday, October 17, 2011 |

Modern theater can be a surprising inspiration source for web designers. An interesting concept that UX design recently borrowed from theater is the fourth wall metaphor, referring to the invisible wall between the stage and the audience. When the performance put on stage is immersive, the fourth wall is broken and the spectators synchronize their experience with the entire play.

This article discusses the importance of theatrics in web design and a couple of examples of theatrical elements that can be used in websites to create more immersive experiences.

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Web Design for Real People

- Thursday, September 08, 2011 |

Web design used to be a developer's playground before UX designers came and added more levels to the process. As the center of gravity shifted from designing systems to creating experiences, it became more clear that everything we designed needed to add value to our life and choices. As we move to an experience economy, allot of designers spend time looking for inspiration in online resources, only to discover that the best solutions come from offline sources and everyday life. UX designers will become more skilled at identifying real world resources that can be applied in web design, because they are increasingly relevant to their job.

Semantic Web Rubik's Cube
Photo by: Dull Hunk on Flickr

Design thinking needs to go outside aesthetic or functional challenges and bring in solutions inspired by people. This article talks about being "people aware" and using human factors to improve user experience.


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Three Levels of Experience in App Design

- Monday, August 22, 2011 |

User experience in app design is like state-of-the art service in running a fancy restaurant. It's all about the quality of interaction, and perfectly tuning it to the identity of your brand. Some of the best designed apps mediate gratifying experiences, such as feeling empowered and in control, entertained and curious and feeling like the app is money well spent.

There are three basic levels of experience connected to app design that we are going to explore in this article. The reasons and emotions behind them, along with examples of some of the best apps you may be using on a daily basis, will reveal a more deeper and complex relation between app design and user psychology.

Flipboard App by Johan Larsson on Flickr
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Better Marketing with UX Design

- Friday, August 12, 2011 |

Design has evolved to be an important part of how brands are built and perceived in modern markets. In this article we are going to address an interesting question: can design serve brands better than marketing? The answers may not be easy to digest, and getting to these answers is just the tip of the iceberg. Our purpose is not to denigrate the role of any business or marketing practice, but to point out to how design can be equally important to a brand. Here's why...

Engaging through design. Photo by Rafaeldesigner on Flickr.
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