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Telling a Story with Your Brand

Bryan McAnulty - Tuesday, November 23, 2010 |

How do you differentiate yourself when there are so many similar applications and products in the market? The story, image and personality behind your brand is what can make your brand stand out. It is important to realize that people aren't just purchasing your product, they are purchasing an experience and the story behind the product. Everyone wants to hear a story and to be part of an experience. The most important thing a brand can do to promote their product or service is to make it tell a story. A great story adds value and personality to a brand and its products or services. It makes the product more approachable and friendly.

If your brand can present a unique story or make the customer feel like they are a part of something, you'll win big time.

Photo by: Stuck in Customs
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Lessons in Design from Storytellers

- Thursday, November 04, 2010 |

The most successful and loved brands have a story to tell. Some of the best memories we have are carefully crafted into the best stories of our lives. There is, undoubtedly, a very strong attachment to stories we recognize in ourselves. And there will always be a charismatic person, a storyteller who uses his skills and social intelligence to energize, inspire and influence thousands of people, for the better.

In this article we will talk about how you, the designer, can create stories that people love, remember and share.

but the forest bestows the simplest of truths.
Photo by: AmandaLouise
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5 Ways to Become More Productive as a Designer or Business Owner

Bryan McAnulty - Thursday, October 28, 2010 |

Becoming more productive can help you get where you want to be with your business, but the answer to what you can do to become more productive usually isn't staring you in the face. We often get used to our workflow and make a habit of it. It takes effort to identify where bottlenecks are and to take action on improving your process to become more productive as a designer or business owner.

There are many different little things you can do to become more productive, ranging from meditation to exercising to learning how to speed read. We have outlined what we think are the five most important techniques that will have the greatest impact on your productivity as a designer or business owner. Following, reviewing and conditioning yourself to these five strategies will help you to optimize your workflow so that you can get more accomplished each day.

POTD 02/1/07 - Pulse of the city
Photo by: sparktography
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Awesome Website Prototyping - 3 Practices for Better Wireframe Design

- Tuesday, October 05, 2010 |

Website prototyping has been and still is regarded as a simple incipient stage in design and in some unfortunate cases – it is simply overlooked. But there is more to sketching a mock-up than some people may think. Wireframing has more to do with the message and the core concepts of a business, than it has to do with graphic design - because a website mock-up is actually about mapping businesses and figuring out what goes where and why. It's important that both designers and clients understand this. Website prototyping needs your attention and thought (more than you might be giving it now).

Website design prototyping is a process that refers to three main practices. This blog post will help you understand how to use them efficiently, as a designer, and help your client see it as a map of their business, instead of as just a sketch, before the "real" design comes up.

Come on feel the Illinoise
Photo by: Paul Mayne
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Style in Interaction and UX Design

- Saturday, September 11, 2010 |

We live in the age of individuality, in the sense that, whether it's business, personal stuff or anything else in between, we seek and prefer systems that allow us make our own choices; we prefer those over standardized solutions. From customization to user oriented services and products, the center of gravity shifted from the general mass of people to you.

We even witnessed this transition. It was a brief but fundamental turn. It's not about what everybody does anymore, it's all about what you want.

We have seen this with clients, consumers, as well as with everybody in our team: it's a very particular type of positioning. You are important and everybody else is important too. This type of positioning is embedded in the style of interaction, a topic we think needs more attention, because it is connected to UX Design principles.

Photo by: NathanaelB
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