Clear Goals

a new web app built by Velora Studios

Turn your Goals Into Reality. Launching Soon!

How to Deal with a Client's Indecision

- Tuesday, August 31, 2010 |

A Strange Inability to Decide

Straight and simple: a client's indecision can be a pain, especially when it keeps you from actually implementing a solution that would fit their needs, preferences and - yes - budget.

It is not necessarily the best thing to assume that decision making is purely an intellectual process. Decisions are important milestones for you and your client, but even when you have all the data you need, you will often find it is harder for your client to make up their mind, than you thought. When a client cannot decide on a design, there will frequently be a fine line between them suggesting that something can be slightly improved and suddenly realizing that everything needs to be changed (re-designed).

So how do you deal with that?

Photo by: Soundman
 Read More

The Pursuit of Perfection in Design and 5 TED Videos to Help you on your Quest

- Tuesday, August 10, 2010 |

Achieving beauty (aesthetic, artistic and conceptual) is a classic dream for us, creative designers and entrepreneurs. It's a dream about finding the balance between form and function, style and purpose, artistic expression and communication efficiency.

In design it is sometimes hard to find that balance. Design is essentially a social tool used to introduce a new idea, product or organization to audiences worldwide. Creative people express themselves through design because they want to be part of the process behind creating new products and services. Therefore, the general purpose of design is to integrate an idea or concept in a socially accepted and appealing form of expression (to attach a visual image to the idea).

If you do that correctly, your work is perfect.

Design is like the markup language of a brand image. It sets the mood and tone of your message, it gives your brand a personal and unique style before the magic of growing big happens and it clearly defines the way in which your audience will perceive you - everywhere, anywhere. This is the power of design, and this is why perfection in design can only be achieved when you truly understand who and what you are designing for.

Photo by: Simon Pow
 Read More

Don't Limit Yourself - 3 Awesome Tips for Creatives & Entrepreneurs

- Friday, July 30, 2010 |

At Velora Studios we like to break down walls, erase boundaries and forget about limitations. We believe you can do anything if you put your mind to it. All too often you might find yourself stopping at a random point in a project and using some simple, stubborn and frustrated words such as: "It won't work"; "That's all I could do"; "It's over my head". Before you use these words again, remember: brilliant ideas, as well as limitations, most often come from within. One of the most important questions you should ask yourself next time you are having doubts is, "Why wouldn't this work?". By challenging yourself you can truly push yourself over the edge and discover that flying is way better than always walking on flat ground.

Photo by: divemasterking2000
 Read More

Velora Studios Business Card Sweepstakes!

Bryan McAnulty - Tuesday, February 02, 2010 |

Three lucky people will win free design and printing of 1000 business cards from Velora Studios. These are some of the highest quality business cards available. The cards feature extra thick card stock, UV gloss coating and full color printing on both sides! A $270 value. We will even pay for the shipping.  Read on for entry details and official rules.

Velora Studios Business Cards
 Read More

Logo Design Today

Bryan McAnulty - Tuesday, October 20, 2009 |

Over the years the do's and don'ts of logo design have changed slightly, but the fundamental concepts remain. A logo still needs to be simple, memorable, timeless and translate across all types of media. Gradients and transparencies in logos used to be signs of a sub par designer who did not understand scalability or multimedia presentation. Today gradients and transparencies are often acceptable and growing more and more common in professional logo design. Advancements in technology now allow transparencies and gradients to be scaled and reproduced on almost every form of media. Even building signs can now include transparencies. 

Velora Studios Logo
 Read More