Introducing:

Clear Goals

a new web app built by Velora Studios

Turn your Goals Into Reality. Launching Soon! http://cleargoalsapp.com

Three Levels of Experience in App Design

- Monday, August 22, 2011 |

User experience in app design is like state-of-the art service in running a fancy restaurant. It's all about the quality of interaction, and perfectly tuning it to the identity of your brand. Some of the best designed apps mediate gratifying experiences, such as feeling empowered and in control, entertained and curious and feeling like the app is money well spent.

There are three basic levels of experience connected to app design that we are going to explore in this article. The reasons and emotions behind them, along with examples of some of the best apps you may be using on a daily basis, will reveal a more deeper and complex relation between app design and user psychology.

Flipboard App by Johan Larsson on Flickr
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The Designer Who Changed the World

- Monday, April 18, 2011 |

Design can change the world. As a matter of fact, we absorb and adapt to changes every day, using products and services that didn't exist months ago, exploring new possibilities of interaction and re-designing the world we live in, our life style and our tools. 

In this article we will talk about change driven by design. In each section and give an example of a solution or product that significantly changed our perception, behavior or interpretation of the world, to support the idea that change through design is not only possible, but a fundamental aspect of a discipline that drives innovation in every industry we have known so far.

Photo by Martin Borjesson
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Psychology in UX Design

- Friday, April 08, 2011 |

What distinguishes good design from great design is experience. UX designers are always on a quest to create interfaces that users can relate to, through graphics, content and patterns of interaction. What's interesting though is that exceptional ideas in design may come from different backgrounds, such as psychology and social science. This article focuses on recent UX design trends inspired by or based on various findings in the field of psychology.

Conjoined in 3D: Dimensional group art exhibition curated by Chet Zar
Photo by: Lapolab
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Using Game Mechanics in UX Design

- Monday, March 14, 2011 |

Have you noticed that more and more websites are using game mechanics to create more enjoyable experiences? Principles of game design can serve UX designers today more than ever, because - 1 - brands realize the importance of interacting with users and keep them engaged and - 2- current web technologies allow developers build interfaces that support rich interaction scenarios in real time. Game mechanics will rock the web. In this article we share the best examples of how currently popular websites use game mechanics to attract new users and add them to their fan base.

Day 62 - A,B,X,Y
Photo by: Brian J. Matis
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The Problem with Social Interaction on Websites - Bringing Back Authenticity

- Thursday, March 03, 2011 |

Building engaging interfaces is not easy. The list of priorities starts with usability issues and finishes with the difficulties of creating an experience through form and functionality.

Over the past few years a new challenge sprung from the maturation of tools and apps that enable sharing, user feedback and other forms of mediated interaction - generally called "social media". Integrating social media in websites was similar to introducing casual Fridays in the corporate world: steering up controversy first, but ending up doing business in jeans. Today, social interaction is amplified (viral and mass communication) as well as simplified (reduced to simple auto-fill share buttons), but this type of solution is not always the best in using technology to encourage authentic interaction and engagement.

This post presents multiple solutions to effectively use social expression in ways that are mutually beneficial, engaging and genuine.

Social Media & Marketing
Photo by: Rosaura Ochoa
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