Over and over it's burned into our heads that we need to create unique and remarkable content. How important is it really, and will it always be as essential as it is now? Businesses with big budgets can spend tons of money on SEO, SEM and PPC marketing campaigns, but that is not a substitute for great content. In the long run, the business that spends huge amounts on visitors, but has no quality content will lose to the business with great content. The business with great content can get interested and more importantly motivated visitors without spending money. When visitors see quality content they will tell their friends and networks about it through social media. Paying for eyes is temporary. Content is permanent.
It's Hard to Build Quality Content
Creating great content is not something that everyone can just do. If you are a business owner, a freelance designer or developer, then start by sharing your experiences, tricks and opinions. Provide value to your potential customers with your content. By doing this your visitors will see that you are real, and they will be motivated to choose you over the faceless corporation.
Business owners used to think they wouldn't stand a chance against their high-spending competition, but now the playing field has been leveled. If you can create great content then it is actually the other way around. Big ad budgets and high spending can't compete with great content in the long run. With the amount of people consuming content and the amount of devices to view it on increasing all the time, it is more important than ever for businesses to create content.
Content is supplemented by SEO and PPC, not the other way around. Not only does great content provide credibility for your brand and help with SEO, it builds an audience of followers who are genuinely interested in what you have to say. Traffic from ads goes away when you stop buying them. Content you create lasts forever, and people will continue to find it long after the time it was posted.
Don't try to pull one over on viewers. It's great content that is king, not any content. Avoid trying to get traffic by just talking about the hype and using buzzwords. Sure it may give you a short term boost, but in the end you'll be losing more fans than you gain. Great content comes from skill, experience and being real. It's not something that you can fake.
How Do You Get Started?
1. Talk About your Passion:
Tell the world about what you know best. Show them your passion. If you know your passion really well, chances are you will have tons to talk about. Customers love working with people that are passionate about what they do.
2. Show Personality:
Be yourself, be genuine. You are probably more interesting than you expect. When you show your personality people will feel like they can relate to you and will begin to follow you.
3. Teach and Share:
Establish yourself as a leader and build credibility. Teach people about what you know. When potential customers or fans see you know your stuff, you'll build credibility with them. Don't be afraid to share some of your best tips or secrets. Your competition isn't going to beat you just because they know a few of your tricks. Ideas are easy, it's implementation that is the hard part.
4. Tell a Story:
Everyone wants to hear a story and feel like they are a part of something. If you can make your content and brand tell a story to your visitors, or viewers you will be able to grow a very passionate fan base.
At this point hopefully you've been inspired to create some remarkable content of your own. Most of the time though, it's not as simple as build it and they will come. You will have to hustle a little and get your content out there. Engage potential fans, or answer people who are asking questions (even if they aren't necessarily asking you directly). Give your content a good kick out the door and it can start spreading like wildfire. If you can consistently put out quality content then eventually you will get enough dedicated fans that your content will spread more and more on it's own.
Endnote: Remember that great content is something that will always be appreciated and it's effects and benefits can last indefinitely. When you create something great, people will want to see it, they will want to share it and you will win. Want some more great content from us? Subscribe to our monthly email newsletter on the sidebar for more tips and talks about design and business.